How Does Instagram Search Work?Īccording to Instagram, the algorithm ranks search results based on several factors, including the accounts you follow, the content you like, and who you’re connected to. The Benefit of Appearing in Instagram’s Search and Explore Featuresīeing featured on the Instagram Explore page or in the search results is a great (and free) way to expand your brand’s reach to people outside of your existing follower base.īecause Instagram’s algorithm is designed to serve its users with content that aligns with their interests, brands have a huge opportunity to drive engagement and growth among users with interests in common with their current followers. In this article, I’ll share some tips for how to appear on Instagram Search and in the Explore feed.
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